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Demographic Success with Facebook and Instagram Advertising focused on Men and Women in their 40s, 50s, 60s, and 70s+

Here’s the reality, most people do not know what to get their mothers, fathers, grandmothers, and grandfathers. Even though it is the wealthiest and most reliable market in the United States, most companies seem to take them for granted. Don’t we all need to call our mom a little more often?

When making our gift guide for the holiday season. We will continue to do what we do best and speak to our key market. Here is the breakdown of how we perform at each age range.


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Lead Generation Compliance — a Multi-Billion Dollar Risk: image courtesy Unsplash and Squarespace

In case the real estate and mortgage industry comes looking, I left that extra billion I had laying around in my wallet on the dresser. I hope you don’t need it. Full disclosure, I don’t have an extra billion or all of the one in need yet, either.

The real estate industry is estimated to generate 150 million leads a year. In the mortgage industry, it is over 200 million. TCPA alone has been around since the early 90s. This is only the start of federal and state privacy regulations. …


A major US brand wants to pay your mortgage. Learn how it can work.

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Home in Austin, TX courtesy of Realtor.com

Would you like an extra 13 grand a year? The first question would be, “what’s the catch?” Of course, there is one, and it seems too good to be true. The biggest companies in America want to make your mortgage payment and you keep living in your home. Would you trade some equity to eliminate one of your biggest monthly bills and help save the US economy? …


The ambitious plan to recharge our economy.

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Image From: CNNMoney money.cnn.com

James Carville famously quipped, “It’s the economy, stupid.” He meant, what voters really care about in that election cycle or any is the economy and how it impacts them. The more confident and optimistic Americans are about their current economic situation, the more likely they are to vote for the candidate they feel can influence their standing. Economic uncertainty has a ripple effect that can be felt no matter what industry you work or invest in. The reality we deeply understand is that consumer confidence is the base of all economic prosperity. …


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A mural of George Floyd at the site of his death in Minneapolis. Credit Caroline Yang for The New York Times

For the past 40 years, every time I look in the mirror, there is a brown face staring back at me. I have never known any other kind of American experience. I had no idea what the events following George Floyd’s death would ultimately mean — it wasn’t what I expected. Why is there so much palpable outrage this time?

The brutality behind this horrific example of systemic oppression comes at an inauspicious time. There is a devastating realization that is looming for many of us as our economy fails to rebound. …


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The Ten Commandments of Scale

After four exits, I have learned there is a straightforward recipe for building a company. Most companies fail because they want a great product or marketing campaign to replace the work of sales.

Revenue creation makes every problem in a growing business easier or irrelevant.

Prospecting-based firms win nine times out of 10. Sales is an art, science, and methodology perfected through experience. Selling is also highly misunderstood by many firms who want a salesperson and need a sales system. Here are the Ten Commandments of Scale.

  1. Your product works — if you want to sell your offering and close…


The Only Five Charts You Need to Understand the U.S. Economy — Medium
The Only Five Charts You Need to Understand the U.S. Economy — Medium
The Only Five Charts You Need to Understand the U.S. Economy

Economic correction affects us all. This crisis is my third to experience up close in the industries most affected. As the Managing Director of a real estate investment fund and part of the leadership team at a Fortune 500 real estate technology firm, it is my role to study the reality we face in excruciating detail. Understanding our most fundamental economic drivers simplifies where we are in the U.S. to separate fact from conjecture.

The macroeconomic factors at play are most dependent on how money moves. Housing, employment, and government spending are the crucial elements that make up the U.S…


Less than 2% of startups succeed, according to Andreessen-Horowitz. Why is an exit so elusive?
Less than 2% of startups succeed, according to Andreessen-Horowitz. Why is an exit so elusive?
Less than 2% of startups succeed, according to Andreessen-Horowitz. Why is an exit so elusive?

I have spent my entire career in sales. I’ve been part of four firms with exits totaling over $1 billion, launched 49 products to market maturity, and closed billions of dollars in deals. Around 90 percent of startups fail. Andressen-Horowitz has an even dimmer view.

Most companies focus on building a product, raising money, and they fall into the trap of believing revenue creation can be solved later. It can’t.

SALES MAKES EVERY PROBLEM EASIER OR IRRELEVANT

Revenue creation makes any business goal more attainable. Prospecting-based organizations win nine times out of 10 because most sales of new products occur…


Overnight eCommerce Success Through Repeated, Total Failure — Medium
Overnight eCommerce Success Through Repeated, Total Failure — Medium
Overnight eCommerce Success Through Repeated, Total Failure

At the lowest point, I looked at nearly $400,000 in inventory and decided to load it into my car and put it in the nearest dumpster. That was rock bottom. When one of the largest retailers in the world asks, in a more delicate way, “are you THAT dumb,” you have to wonder. Am I?

I suffered from what is technically called the Dunning-Kruger Effect or more aptly stated in one of David Dunning’s articles in the Pacific Standard, “We Are All Confident Idiots.” This effect refers to the overconfidence that comes when a person knows just enough about a…

Sam Monreal

Sales at firms with over $1B in exits, former F500 leader, founder of BraveHome + HALO, and Monreal Holdings. Strong opinions loosely held. Kinda.

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